How To Reenergize A Stale Brand

Read More About: Employment Termination Australia By Stephen Turner Many smart business owners have an aggressive and thorough “branding” strategy. They communicate regularly with customers, work on product and service messaging and development, and re-do their website, sales material, blogs, social media and marketing pieces on a regular basis. Still many companies overlook the entire concept of branding. While they may re-do a website, or change their brochure, they fail to grasp the concept that their brand is an entire customer experience, not just a logo or newly designed ad…

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Electric company faces lawsuits from residents of California neighborhood destroyed by explosion

Thursday, October 21, 2010 The Pacific Gas and Electric Company (PG&E) is facing several lawsuits, including one filed by residents of San Bruno, California, after a gas line exploded in their neighborhood on September 10, completely destroying over 50 structures, 37 of them homes. In their lawsuit, residents claim that PG&E knew the pipeline was “defective” and was a “ticking time bomb”. They further allege that the company was aware that the pipeline could fail, but did not act. This wasn’t an accident. This was a foreseeable consequence of ignoring…

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